go to site Since the mids has focused his efforts on developing the educational system of India through the Shiv Nadar Foundation. He is the founder of JD. As a young man, Liu Qiangdong had an interest in politics. However, Liu spent all his spare time learning computer programming. In , he left Facebook to co-found Asana with Justin Rosenstein. In March , Forbes reported Moskovitz to be the youngest self-made billionaire in history, on the basis of his 2.
Koum and Acton applied, and failed, to work at Facebook. His leadership style and the work environment he created at SAS, now a multibillion-dollar company, have been studied by other businesses and by academics. He is the founder of the eBay auction site where he served as chairman from to Omidyar and his wife Pamela are well-known philanthropists who founded Omidyar Network in order to expand their efforts beyond non-profits to include for-profits and public policy.
Since , Omidyar has been involved in online journalism as the head of investigative reporting and public affairs news service Honolulu Civil Beat. Saverin is one of the co-founders of Facebook. Noting the lack of a dedicated social networking website for Harvard students, the two worked together to launch The Facebook. As of , he owns 53 million Facebook shares approximately 0. He has also invested in early-stage startups such as Qwiki and Jumio. PeopleTools includes many different components used to create web-based applications.
Tencent shares have more than doubled in the past year. He co-founded StumbleUpon a web-discovery platform, while in graduate school at the University of Calgary in and co-founded Uber, an on-demand car service available via a mobile application in Garrett occasionally invests in and advises new start-ups. Garrett was also a Series-A investor in Behance, prior to its acquisition by Adobe. He later graduated from Stanford University in with a degree in computer science.
In , he became a systems administrator for Rockwell International, before becoming a product tester at Apple Inc. Kwon Hyuk-Bin founded Smilegate in and built it into one of the most successful gaming companies in South Korea. He is the co-founder of the peer-to-peer file sharing company Red Swoosh and former CEO of transportation network company Uber.
In , he entered the Forbes list of the richest Americans at position Kalanick started his first business, an online file-exchange service called Scour. In , he dropped out of UCLA to work at the start-up full time. In , Mikitani started looking at various business models and decided to launch an online shopping mall. It started as a small online marketplace and has since grown into an e-commerce giant. Dommermuth trained as a banker, before moving into computer sales in Montabaur, Germany.
Born in Seattle, Newell attended Harvard University in the early s, but dropped out shortly before graduating and soon went to work for the American technology company Microsoft, where he spent the next decade working as a producer for some of their early Windows operating systems. He co-founded Sun Microsystems and was its chief hardware designer.
The first product, the Sun-1, included the Stanford CPU board design with improved memory expansion, and a sheet-metal case. By the end of the year, the experimental Ethernet interface designed by Bechtolsheim was replaced by a commercial board from 3Com. He owns NXC, the year-old holding company of Nexon.
He attained his masters and PhD in electronic engineering and computer science at the Korea Advanced Institute of Science and Technology. He is the co-founder and vice chairman of Alibaba Group. He attended high school at the Lawrenceville School and has undergraduate and law degrees from Yale University where he also played collegiate lacrosse. He is a computer science professor at Stanford University, where he founded and heads up the Distributed Systems Group. He is a distributed systems and networking expert with keen insight into identifying big market opportunities and building the architectures needed to address these opportunities.
He has founded and invested in technology companies, including Google, where he was amongst the first investors. In October , Magic Leap announced the partnership with online comic book publisher Madefire. Together with his father, computer programmer Isai Scheinberg. It started off as a web portal with a web directory providing an extensive range of products and services for various online activities. Filo Server Program, written in the C programming language, was the server-side software used to dynamically serve variable web pages, called Filo Server Pages, on visits to early versions of the Yahoo!
He is the founder, chairman and CEO of Salesforce, a large enterprise cloud computing company. While working in a temporary building on a car park near one of her shops, she spent a year creating a new online betting site. After he graduated from the Department of Mathematics at Zhejiang University, he did his postgraduate study in the Department of Software Engineering at Shenzhen University.
He is the co-founder and Chief Product Officer of Airbnb. Gebbia convinced Chesky to move to San Francisco in to start a business together. When they both quit their jobs, their landlord raised their rent and so they were in need of money. He served as a lead developer at Batiq. He also founded LeSports was a subsidiary of Le. He was the owner of former Singapore-listed company Sinotel Technologies.
Jia Yueting also founded Le. In he purchased Coolpad Group from Guo Deying. He was replaced by Sun Hongbin, chairman of the second largest shareholder of Le. He founded the Start Today company in and online fashion retail website, Zozotown in Maezawa used the basis of the mail-order album business to launch the company Start Today.
The same year, his band signed with the label BMG Japan. Start Today had moved to an online platform, had begun selling clothing, and had become a public company. Interests in real estate, gambling software, payments processing, and digital advertising. Sagi is a majority shareholder in SafeCharge Playtech and owns 6. Chesky started attending the Rhode Island School of Design. He later moved to San Francisco, where he shared an apartment with Gebbia. Hoffman was the co-founder and executive chairman of LinkedIn, a business-oriented social network used primarily for professional networking.
He is currently a partner at the venture capital firm Greylock Partners. Diller is a member of the Television Hall of Fame, having been inducted in Diller began his career through a family connection in the mailroom of the William Morris Agency after dropping out of UCLA after one semester. He was promoted to Vice President of Development in Thiel was born in Frankfurt and holds German citizenship. After graduation, he worked as a judicial clerk for Judge James Larry Edmondson He then co-founded PayPal in , and served as a chief executive officer until its sale to eBay.
After the sale of PayPal, he founded Clarium Capital, a global macro hedge fund. He launched Palantir Technologies, an analytical software company, in and continues to serve as its chairman as of He is the Chief Executive Officer of Kynetic, a direct-to-consumer e-commerce company he founded in Rue La La, a flash sales site; and ShopRunner, a members-only service for online shoppers.
He founded the GoDaddy group of companies, including domain name registrar GoDaddy. Parsons owns 28 percent of the company and is its largest shareholder. He then took a job in strategic consulting at Bain and Company in Menlo Park. He launched Intuit, which today offers software and online products to help individuals and small companies manage their finances. He is the co-founder and former CEO of Yahoo! After leaving Yahoo! Ma created Alibaba several months later. He re-joined the board of Alibaba in He also co-founded Plaxo, Causes, Airtime, and Brigade, an online platform for civic engagement.
He is a founding board member and one of the first investors in Google. He earlier served as an officer of Amazon. Shriram came to Amazon. Before Junglee and Amazon, Shriram was a member of the Netscape executive team. His research work in computer graphics led to the development of systems for the fast rendering of three-dimensional computer images. He is the founder and CEO of the short-form blogging platform Tumblr. He is co-founder and CEO of Tempus.
He is the co-founder and CEO of Netflix and serves on the boards of Facebook and a number of non-profit organizations. Hastings is a member of Technology Network, a political network of business executives that promotes technology growth and innovation. He graduated from Granada Hills High School in In , Butterfield worked with a friend to build a startup called Gradfinder.
Following Gradfinder. Butterfield also created a contest called the 5K competition centred around people designing websites under 5 kilobytes. He is also one of its seven founders. Model Engineering College, Kochi. He joined up with fellow Mark Cuban and they successfully launched AudioNet, broadcasting live sporting events and radio stations over the Internet. Wagner has his own charitable foundation, the Todd Wagner Foundation.
He graduated from Central High School in Examples include events, interests, hobbies and more. Silbermann says that the genesis of Pinterest really came from his love of collecting as a kid. Pincus also founded Freeloader, Inc. Since his retirement as chairman of AOL Time Warner in , he has gone on to invest in early and growth-stage startups through his Washington, D.
Marcos began the company while still in business school at Stanford University. Finance professor Jack McDonald had been helping Marcos to contact potential investors and asked John Muse, an invited speaker and co-founder of the Hicks Muse private equity fund if Marcos could drive him to his private plane. After graduating Stanford, he joined Google as an associate product marketing manager. He also once created programs that would prank his friends by appearing to hack their AOL Instant Messenger accounts. In he co-founded the e-commerce platform Flipkart with Sachin Bansal not related and was serving as the Chief Operating Officer until 11 January and was promoted to Chief Executive Officer.
Newmark worked at IBM for 17 years as a programmer, living in New Jersey, after he moved to San Francisco to work for Charles Schwab, where he was introduced to the Internet—which at that time was still commercial-free. Currently, Newmark devotes most of his time to philanthropy, focusing on services for veterans, teachers and fighting online harassment.
He started Shanda Group as an online games company with his family. Shanda became the first Chinese online games company listed in the U. The company became the largest Internet company in China by market capitalization in Shanda is known for creating and promoting a freemium model for online games subscription in China. The company was taken private in early , and Tianqiao Chen and his family subsequently sold all their stakes in Shanda Games in Nov when the company became a global private investment firm.
Before the tremendous success of Flipkart, Sachin Bansal wanted to become a professional gamer. He stepped down as chairman in March to focus on breaking into the North American and European markets. Volozh co-founded CompTek in He also started working on search in , which led to him establishing Arkadia Company in The company was developing search software.
He won the 41st Young Scientist and Technology Exhibition in at the age of sixteen. He lives in San Francisco, California. Today he oversees all growth, international, product and design efforts at the San Francisco-based company. Drew was also named among the top 30 under entrepreneurs by inc.
Bharat Desai was born in Kenya. Known as the brains of the operation, middle brother Oliver serves as CEO of Rocket Internet, which takes the business models of successful American tech companies and copies them in foreign markets. Marc does not take part in the day-to-day management of the company, leaving that to Oliver. In , along with his father, he founded the cybersecurity firm, Tanium. Conrad, Jr. Ek is best known as the co-founder and CEO of the popular music streaming service Spotify. He founded his first company in at the age of He was a part of the Nordic auction company Tradera acquired by eBay and Advertigo.
He is the younger brother of Nikolai Durov. He was chief technology officer of Facebook, and also served as its vice president of engineering. He left Facebook in He left the company in and took a role as entrepreneur-in-residence at venture capital firm Andreessen Horowitz. He also founded the online travel photography sharing site Trover, which was acquired by Expedia in He is founder and CEO of Kernel.
He was also the founder, chairman and CEO of Braintree an online payment system. Johnson lives in Los Angeles. He is a co-founder of Dropbox. Ferdowsi attended Massachusetts Institute of Technology where he dropped out in his last year to focus on his business. Lastly, course bundles allow you to upsell your courses.
Upselling means that you can convince people to buy more than they intend to do so. This is what course bundles are for. If you want to learn how to do this yourself, read our very own guide on How to Create a Course Bundle. Call-to-action points are worth all the money because from there, the sales funnel starts the real work. Thus, they deserve some more attention. In order to get call-to-action points right, you need to remember the following:. CTAs are all about conveying your message in a way that encourages an action e.
In theory this sounds much easier than putting it in practice, but we have prepared some examples and templates for Call to Actions that are ready to be used in your online school. Another call-to-action format that can prompt someone to take action could be a short message, a few words or a phrase that encourages site visitors to click on it. When these words are used followed by your course title and the desired result what students can potentially get out from it can work as effective lead captures. For example, you can come up with something like this:. The desired result is the ideal solution that tells students how they will do something in a given time or deadline and can attract the right amount of attention and action.
Your CTA should be the catalyst from a good sales page. However, sometimes a simple landing page with just the CTA can also work out pretty well. The best way to do is to test what works for your audience. This along with writing a marketing copy for your course could take a while. Your call-to-action can always be improved and provide better conversions at a later time. Not all customers are ready to buy immediately upon visiting your pages. This is the reason you will need a sales funnel which will push them to go step by step towards the process. Lead magnets are on the top of this funnel.
There are a lot of different lead magnets you can use:. Optinmonster has an exhaustive list of lead magnets you can use. Choose one that makes sense for your audience, and remember that a lead magnet is not only about getting an email address. It has to solve a problem, be valuable information and demonstrate your expertise at the same time. A lead magnet is a quickly digestible piece of useful information and the first step towards your sales funnel, as it will help you build an email list see next chapter.
According to a eMarketer report , email marketing has four times return of investment ROI compared to any other marketing channel. Email use especially in online business can help to generate amazing results. And, to start using email marketing, the first thing you will need is an email list. Building an email list to sell online courses is easy. You can use all the tactics we have already mentioned, and especially lead magnets to build an emailing list and nurture those leads into happy customers! One thing you should know about email marketing is success depends on the quality of the messages you send rather than the quantity.
Your marketing tactics need to be carefully chosen and developed. One the most effective email marketing strategies is sending out newsletters. A newsletter is an email containing informative material to your email list. It can range from a new article on your blog, interesting information about your company or information from other sites that interest your audience.
You will need to have something new every week or month and create content quite often. Newsletters require good writers, who like to write, and audience who likes to read. Would you share your own content blog posts, thoughts, course updates etc. Follow the rule. Give your readers 9 times more education and informative content than promotional. Give value first, before asking something from them! However, avoid spamming them with too much information. So you have managed to set up a focus point in your newsletter and keep its content balanced.
The next step is to properly inform your target audience about your content or the promotion you want to. An excellent way to do so is to have a subscription section in your landing page s or a dedicated landing page for it. A much better approach is to create a separate, creative and engaging subject line for each newsletter you send. Questions and personalized subject lines for example, can work well, and most email clients will allow you to add the name or company of the recipient in the subject so that it is addressed directly to each one. But, in this case, you will need to have one primary CTA that focuses on an action you would like your subscribers to carry out.
Your primary CTA will be in a more prominent position e. The way you choose to write your email has an important significance. Write simple and concise copy. The same applies to the design, which also needs to be minimal and to the point. Your sales emails might need a better design if they have a minimal copy, but for your newsletter, your best shot is to allow plenty of white space.
A readable newsletter is better for all devices and meets the different needs and tastes of people. Visual content is very important for any marketing effort. But, when it comes to emails, some email clients block images automatically, and visually impaired people might also block all images. Make sure your images contain alt text. Every business has its own work pace, flexibility, goals, and resources, so you will need to put your newsletter to the test in order to optimize it to the fullest, test after test!
For the best email marketing, we suggest the top 4 email marketing tools in the market — and LearnWorlds integrates with all of them. The number of people using the internet and more specifically social media is increasing year by year. As statistics show, in , up to 3,5 billion people were estimated to use the internet worldwide and social media seems to have a huge role to play on the amount of time spent online. Social media marketing is a big part of digital marketing and cannot go unnoticed as a marketing channel you should consider using.
However, there are many social media networks out there, and you should be thinking about where your audience might be and where you can reach them. In , Facebook, the biggest and most popular social media network reached up to 2,32 billion users. It is probably the largest social network and offers an online environment that can help you connect with your audience in unique ways. Using your personal account to reach to your network, managing your own page or group can all be great ways to start attracting traffic to your course.
Twitter is smaller than Facebook but with a very passionate audience of over 66 million active users , Through Twitter, you can reach out to people, post public updates join into conversations with more ease than other closed networks, making it suitable to reach out to new, engaged audiences. LinkedIn is perfect for B2B courses. It is the top professional network, LinkedIn is perfect for reaching out to the corporate world, promote a course towards professionals and job-related skills.
With LinkedIn, you can optimize your presence in search engines, gain exposure for your brand and establish yourself as a leader in your niche. Instagram is the new hip kid in the street. It works great for promoting your online school to a younger audience. Visuals and hashtags dominate Instagram, and you need to be able to provide great content to attract attention … and followers!
Remember, you can only link in your profile description, so plan your call to actions accordingly! Check out the article on how to grow your school with Instagram. Similarly to Instagram, Pinterest makes use of beautiful visuals and acts as the go-to engine that helps you find inspirational images and quotes. Set up your profile — either personal or business, add your bio, link to your other social media profiles and create albums to share with your audience.
YouTube has seen an incredible development since when the first video has been uploaded. Today it is an all-time favorite platform for 1,3 billion users, and this holds especially true amongst online instructors. YouTube is becoming more popular in e-learning practices for the reason that it offers the best way of transmitting information for educational purposes.
With YouTube, you can create a channel promoting your online school and online courses, or create a list of tutorials or instructional videos. Also, you can upload your own live training events — webinars, for your audience to watch and always keep them up to date with what you are doing. Apart from these social platforms, you can also use Quora, Reddit, and other online forums to raise awareness about your online school and courses. For example, you can post a question on Quora or answer a question and propose a solution to others. Alternatively, you can start a conversation with other people interested in products or services in your own niche.
Being social in an increasingly connected world is a very important skill, and one that will help you sell more courses. Blogging matters. There is no secret that having a blog has many benefits. A blog builds brand authority by positioning you as an industry leader, it prepares your audience for product launches, helps to support your social media strategy providing you with useful content and brings inbound links that strengthen your SEO efforts.
A blog also creates a loyal following of your current visitors and clients and helps you get more customers potentially interested in what you offer. You can always try a reliable brand tracking tool to better understand your efforts and what your core audience is looking for so you can better plan your approach. According to a recent marketing report from Hubspot, 80 percent of businesses that use blogging as part of their marketing strategy, claim that they have acquired more customers through blogging.
This blogging-to-subscription process helps us to understand the importance of having a blog. The very definition of a blog makes this clear: A blog is a simple and easy-to-use platform that connects with and shares timely and relevant information with customers. Essentially, this explains how a blog can potentially become your direct communication channel with your audience through consistency and patience. Blogging is a major part of your content marketing strategy. Content marketing as a relatively new type of marketing aims to stimulate the interest of the consumer in buying your products and services.
As the Content Marketing Institute puts it:. Ultimately, this can easily be done by sharing blog posts. Combined with the help of email marketing, you can exploit your email list and reach out to a bigger audience! Producing quality content is important for all types of marketing and especially SEO because it can help your online courses rank higher in google searches. By now, you should know your marketing channels and tactics you are going to use. It is time for the sales part. And, a great sales strategy begins before the initial launch.
You have prepared your audience from Social Media posing, blogging on your site, providing free resources and sending emails to warm up your prospects. But, how about selling your course before the initial launch? This is called a pre-launch, and it is one thing most top course sellers agree on — and would probably advise you to do, is to promote individual courses or even your whole school before releasing them. This follows the idea that from the very first day you create your course, you need to share your ideas with the rest of the world. Improve the final result: When it comes to preselling like pre-launching, but instead of gathering leads, you sell you can use the money that you earn from pre-launching subscriptions on your online course, to improve the quality of your final material and content.
Price is always a strong motivator.
A high price can signal a premium product and a discount can push for a quick sale. Using discounts, coupons, and bundles you can drive more people towards your online academy. Coupons are great tools to use when you put on your discount prices. With these, you can attract new clients or encourage old ones into buying new online courses through upselling. They also work incredibly well with pre-launches. Why should someone buy a course before it is launched? To get a VIP seat, extra benefits … or get the advantage of preferential pricing, what we call an early bird discount!
Once you are ready to distribute your coupons you can then share them on social media or websites that specifically promote coupons from CouponGreat , Groupon and PromotionCode amongst many others. You can easily create a new coupon or set discounted prices on your LearnWorlds school:. It seems like a timeless tactic and for a very good reason!
This is called upselling. It can also work together while paying for various different items that go together. In reality, it has sold you one more item for 50c, which costs them a few cents. You have a high initial cost to create a course, which includes your time, equipment, services you might pay, etc, but there is no more cost in creating more of them. With LearnWorlds, you can easily create a bundle of courses and start upselling! Referrals have always been a powerful tool in marketing because it usually comes from a person that values and highly trusts your brand.
If the referral comes from someone with a large audience and has a big and positive influence on them, it gives you a huge boost in your sales. Partnering with other businesses, companies and influences — big personalities in your industry, is a powerful way to market your product and bring more people under your wing. This requires that you set up an affiliate program for your course. To do this, you simply reach out to people who are interested in your products — including your students, asking them if they want to become your affiliates.
Apart from asking your students for referrals, you can also request a review or a testimonial for your course. Other people such as writers and bloggers can help as well since they have a huge influence over the net, and finding some in your industry to review your course should be easy. Getting a good review posted on a popular blog and then linking this to your site, can help you get more traffic, increase your sales and brand awareness.
Bloggers can become your affiliates to do this, or you can offer them other advantages like giving them free access to your course or other incentives to entice them in giving a review. Testimonials can influence the decision of a visitor to buy and have been shown to work pretty well. Giving presentations is another effective way that helps to connect with and expand your audience with the prospect to get more course sales.
Simply, come up with an interesting subject preferably what you do and know best , and use your public speaking skills at local events — seminars, conferences or Meetup groups. But remember, you will need to come up with a speech that inspires and speaks well to your audience. The focus of the presentation should be on the audience and the need you are trying to provide solutions for.
All you need to have is a good looking website, LinkedIn profile and social media directing them towards the course you are selling. Podcasts are becoming more and more popular as a way of attracting interested listeners and building a dedicated audience. Podcasting is all about creating audio content that people will love and can easily engage with.
Breaking down the subject of your course into small chunks and having an episode on each of the topics you are teaching is one of the best ways to get engaged podcast listeners to buy your course. Perhaps the only downside to it is that as the host, you are going to have to put some good amount of time and money into it at the beginning. For more information on creating a podcast, check out The Podcast Host that goes through the 8 basic steps you need to take. Speaking at a podcast hosted by another person is an excellent way to gain awareness of your online school and generally explain what it offers to people.
Even if your host only has a few hundred listeners per month, it can help you bring free traffic you would otherwise pay and maybe land an interview into bigger podcasts! However, you will need to choose your host very carefully. For starters, you will have to be a genuine listener of the podcast show and know what that person can really do for others and potentially you.
Do your research and find a relevant podcast with an engaged audience. Drop the host an email to introduce yourself and your brand before discussing the possibility of becoming their guest. Make sure to point out the benefits they can get from doing so, e. Finally, give them a URL which can track back to your business site, and thank your podcaster for the time they have given you. If you want, you may discuss any opportunities for future cooperation.
The first step to sales is getting your potential customers to notice you. Bringing visitors to your site is called traffic, and there are many ways of achieving that. Us, marketers, refer to the different ways of attracting users as channels of traffic. All those and many more free channels, take a large investment of your time and need the patience to work. But, if you have the budget to spare, then you can work with Paid Traffic channels. Unlike organic and owned channels, paid traffic can bring immediate results and can give you a quick boost. You can easily start with a small budget, test your results, and if any paid channel works for you, invest more to bring more traffic from there.
If you want to move on the very top results of Google pages and start getting your first customers, you can promote your online course with Google AdWords. With the help of the Keyword Planner, you can search for keywords and ad group ideas, enter or upload and multiply keywords to get estimates on the bid numbers they get, as well as their popularity. Pro tip: Be sure to have Google Analytics connected to your school to monitor and evaluate results.
There is a lot you can do with social media to bring more traffic and get more sales, and more specifically on Facebook. This can be done by linking your Facebook Pixel to your LearnWorlds school and creating your first retargeting campaign. Facebook Ads work because they are based on specific demographics, interests, behaviors, and affiliations, and collect contact information e.
To get their attention when using the Ads, you can start by sharing relevant content e. As you try Facebook Ads, you will find out that creating a Lookalike Audience can help your marketing efforts at large, as it helps to create a network of people who are most likely to be interested in your products.
The last, but most powerful tool Facebook offers is Remarketing. It will allow you to follow up on visitors who came to your school and bring them back again. For more detailed information on this, check our published ebook on Facebook Ads. Just like Facebook Ads, Instagram Advertising can help you get more traffic and achieve better brand exposure.
Boosting your Instagram posts with money can be beneficial considering that you can invest on the effectiveness and quality of your media — images and videos, accompanied by a small text. When speaking about elearning, we tend to focus on the digital and forget the offline world as if it does not exist. In some cases, especially in the corporate world, it might be easier to connect offline to achieve better results.
You will find yourself in many situations with friends, family, and business contacts, where you can speak about your new courses or training. Your extended social circle can be interested in your new offering or introduce you to potential customers. Let them know what you are doing, how someone can buy from you and who is your target market and they will become your best promoters! Whether you are the speaker or not, print a few business cards with an interesting call to action and join events of your industry. Get connected, get to know new people and connect with old acquaintances, introduce yourself and see which new opportunities will present themselves.
At industry related events you can find the most interested and engaged people of your industry, and collect business cards for calling out potential customers. Events are the perfect opportunity to meet with company representatives and arrange a meeting to present your services. Selling course access licenses bulk coupons for free access to corporations is the most profitable way to grow your business!
Ideally, you should already have some industry contacts you can reach out, if not, then consider going to a relevant event see the previous point. When you are out of warm contacts, you can go into cold outreach. Find a business listing of companies that could be your customers, find the right person and take note of their contact information at a Spreadsheet. Then, send them an email first introducing yourself, your company and what you can do for them. Be professional and get to the point as soon as possible.
Then, follow up the next day with a phone call letting them know you have emailed them first. You will be amazed by the results, but be prepared for both negative and positive reactions! The next step in offline sales is scheduling a meeting or a presentation. Scheduling a presentation is about selling multiple licenses or offering expensive training. Most high-paying customers will expect a more personal approach, and if you are reaching out to local customers, you can afford to meet some of the most prominent and present your services.
Some of your customers might be more comfortable buying offline. This is, of course, an exception to the rule. Cash Payments work if your work is focused on the local community and you have a physical presence, for example an office. It will be easy for you to collect payments offline and register students manually to your school. While Bank Transfers are a usual way for big companies buying in bulk.
So, if you are having a meeting with an executive to offer a company-wide training, expect to be asked if they can pay with a card or a bank transfer. Think about your audience and how you can better reach out to them and choose the right one for your business. As an online educator, you are not only offering a service but a promise as well. You have a responsibility for the success of your students, and they will return your love and dedication by speaking out for you.
It is the strongest form of marketing, and you cannot force it. Word of mouth is when your customers speak nicely for you, suggest your services to their friends, family, and colleagues. A happy customer will always suggest you as the go-to expert. Keep your students happy, go the extra step where it is needed, and you will be rewarded with engaged students who will spread the word for you!
Delivering education can take many forms, but it is a form of human communication. Be open to communication with your students, welcome their questions and encourage social interactions between your students. In LearnWorlds, you can encourage your students to use the discussion board on the left of the course to share their thoughts, questions or opinions and answer them publicly:. Or you can open up a private channel of communication with them with personal messages through the inbox:. Learning does not happen passively, it is an active process, and engagement in class plays a huge role in it.
Give your students different activities to learn, some prefer watching a video, others prefer reading. An online course is more than that, you can create quizzes to reinforce knowledge, exams to test your students and help them see their progress towards learning and you can also encourage them to do other activities. You can also give them assignments like reading, writing or executing on your teaching — it could be a painting, an excel file or a physical exercise, anything that makes sense for your specific course.
Encourage them to highlight important parts in the ebooks you provide and come back to your teaching whenever needed. Or let them know they can take notes. Active learning happens when the student engages with your teachings, and is not passively passing by the text. This is why we have created a unique Interactive Video for LearnWorlds , where you can take your teaching to the next level by adding quizzes, notes, pop-ups and more on top of your videos.
Success in online courses is measured in learning, and learning is achieved with highly engaged learners. Teach them to succeed, and they will be your evangelists! It is a promise of the results your course will provide. Your job is to push the students towards the path to achieve those goals. Unit by unit, activity by activity, every step should be getting them closer to it.
Whether it is learning a new language, improving their writing or becoming better managers. Break down those activities into sections acting as short-term goals or checkpoints.
Then, you can offer a higher level of achievement, using a course completion certificate. A certificate can push a student toward a goal that looks achievable, with visible steps towards it. Certificates offer this sense of achievement and sharing them will boost morale and earn them some boasting rights , which in turn will become a free promotion for your course! Your students are here for a reason, and their success is your main mission.
After creating your online courses, it can get old and common pretty easily, especially if you hold on to the same content and learning material for too long. To get past this, there are many ways to add that little something that gives more credibility and value to your courses. As an online instructor, you need to keep asking yourself what you can do to make your courses better, improve the quality of your teaching and increase the chances of standing out from the competition.
An obvious way to do this is increasing the price of your courses. However, if you do so, this means that you will also need to justify your decision to put up your prices. Offer one-to-one coaching: consulting your students and providing personalized feedback adds another valuable service to your online school. Not only that, but it shows your students that you are genuinely interested in their learning progress. Treat this as a VIP offering of your very valuable time and expertise! Offer downloadable resources: anything that includes learning material such as ebooks, checklists, templates, worksheets, and resource can help to supplement your method of teaching and give that extra guidelines their students were missing and had to go out of their way to find.
In this perspective, it offers the chance to your customers to spread the cost of a course over an extended period of time rather pay it up-front. Offer a completion certificate: getting rewards is always fun and gives an incentive to students to continue learning and completing your course. If it is also something they can use for their professional life like getting CPE credits, or a promotion, it can be a good reason to raise your price for this opportunity. Form partnerships to offer resources: apart from creating your own material, offer to your students more resources designed by other sellers who are relevant to your niche and can help to implement your teaching.
Create pricing tiers: a pricing tier can offer more options to potential students instead of wholly relying on just one fixed price. Along with what they choose, you can decide what features and help they get from their courses package. Providing More Value to Current Students:. Whenever you get the chance, give a thumbs up and show public recognition to those students for the great work they have been doing.
This could be a small change in your teaching or delivering a lesson in more detail — depth in a chosen area of the subject. Offer help on assignments: you can provide your students with written transcripts to accompany your instructional videos or alternatively, hire someone to help students with their learning e.
Bringing them in for a talk, to conduct a webinar or share their advice directly to your students can count as an advantage. A community-based learning environment though, is always welcomed by students. The community should be the place where they go to share their inquiries and exchange their ideas.
In order to help you out in the process of creating and selling your online courses, we have three basic resources. These include ready-made checklists, ebooks, online courses that are specially designed to supplement the training of online instructors, and a newsletter that informs LearnWorlds members about news and updates of the platform as well as educating them on e-learning matters and trends through a dedicated blog.
This checklist gives you a handful of ideas on how to position your business in the right way so that you interact with your students better. Also, you can get tips on how to leverage social media networks and other types of marketing to promote your courses.